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John Curran, Director of Media Analytics of RSG Media will be presenting a case study with Oktay Arifkhan, SVP, Analytics & Innovation, Music Group of Viacom Media Networks on "How Behavior-Based Targeted Promotions Increase Reach, Conversion, and How Machine Learning Makes it Possible", on February 2, 2016, at 2 pm.
The Media Insights & Engagement Conference provides an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors. This is an opportunity to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships
The conference takes place from February 1-3, 2016, at The Ritz Carlton in Ft. Lauderdale, Florida.
Click here for the full agenda.
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