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Webinar now available on-demand!
Follow this link to access the webcast.
Click here for the full webinar transcript.
For decades, the TV business has been ruled by "the demo"--demographic ratings based on age (18 to 49, 25 to 54, etc.) and race and gender. In essence, viewers who look alike. But the rise of Net viewing has unleashed Big Data that go far beyond that shallow categorization by targeting people who “act” alike— who share the same interests, watch the same kinds of shows and buy the same products. The hard part is to manage this mountain of data and deliver on its promising future. Join this webinar to find out how to do it successfully.
Featured Speakers:
John Curran - Director, Media Analytics at RSG Media
Gabe Bevilacqua - Vice President of Product Management at Viacom Vantage
